25 Reasons Your Business Should Switch to WordPress

25 Reasons Your Business Should Switch to WordPress

Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress is used by more than 74 million sites that publish new posts every second. No matter the size of the blog that is using WordPress. This widely used CMS has become a favorite among businesses because of how powerful of a tool it is. Just how powerful is WordPress exactly? Check out the following 25 reasons why your business should switch to WordPress and you’ll see why.

1. It’s free.

Whether you’re a blogger or just launching a new online business, the fact that WordPress is 100 percent free is extremely beneficial. Best of all, you never have to worry about hidden charges if your site becomes more popular than expected. WordPress will always be free for you to use.

On top of that, WordPress is also open source. This means that you can improve or alter the source code to create the right site for your needs.

2. Powerful right out of the box.

Unlike other content management systems, WordPress is ready to use immediately after installation. This means that you don’t have to “hunt down, install, and configure a long-list of add-ons just to get many of the features WordPress considers core (comments, RSS feeds, revisions, etc.).”

3. Flexible.

The flexibility of WordPress is another feature that can’t be topped. No matter what you’re using WordPress for – whether as a personal blog or to a popular ecommerce site, WordPress is versatile enough to meet any and all of your needs through its extensive features and extensions.

4. Search engine friendly.

The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed WordPress during WordCamp San Francisco 2009. His personal blog is on WordPress.

5. Safe and secure.

Since WordPress is such a popular CMS, it shouldn’t be surprising that it’s a target for hackers. However, WordPress takes the security of its users very seriously. While you can practice some basic security measures, such as not downloading a theme or plugin from an untrusted site, WordPress constantly updates its software to prevent attacks. In fact, WordPress has an automatic update feature ever since the release of version 3.7.

Related: The 7 WordPress Plugins Your Site Needs to Succeed

6. Customizable.

Because of the thousands of plugins and themes that WordPress has offer, with just one click of a button you can customize your site to appear and function as you would like. Furthermore, because of the seemingly endless number of features that WordPress has to offer, you can create the website or blog that you’ve always wanted.

7. Easy to use.

Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.”

8. Lots of support.

WordPress also comes with unprecedented support. This is in part to the extensive WordPress community where you can troubleshoot any question or concern through the WordPress Forums.

9. Hosts multimedia.

The addition of images, video or audio files is a great way to enhance the experience of your users. Thankfully, WordPress makes it easy for you to insert multimedia files into a page or post. Not only is it easy for you to upload multimedia files, you can also edit files, like images, while in the Media Library Screen.

10. Mobile friendly.

It’s more important than ever for a website to be mobile friendly to accommodate smartphones and tablets. With WordPress, however, you don’t have to be concerned over that. It’s already mobile friendly, thanks to many of the themes being responsive.

11. Integration.

WordPress integrates with some of the most powerful platforms available to give your business that additional boost. Need to launch an email campaign? You can use a service like Aweber or MailChimp. Want to get paid for a product or service? WordPress can work with some of the most popular payment gateways in the world.

12. Easy to manage.

As mentioned earlier, WordPress is equipped with a built-in updater for security purposes. However, WordPress also notifies you whenever there are updates for your themes and plugins. This makes managing your WordPress site a breeze, since you’ll always be current on the latest updates. That will keep your site safe and fresh.

13. More than just a blog.

While WordPress earned its reputation as a great blogging platform that can be inserted into an existing website, WordPress itself can be used as a website. Because WordPress contains a post and page structure, you can have daily blog posts, as well as static pages – such as your Contact or About pages.

14. Establishes a community.

Whether it’s by sharing your blog posts on social media networks or by communicating with visitors in the comments section, WordPress has the features and plugins to make the establishment of a community convenient and easy.

15. Saves you money.

Remember, WordPress is a free software. However, that’s not the only area where you’ll save money. Because WordPress is open source and user-friendly, you won’t have to hire web designers or technicians to launch or maintain your WordPress site.

16. Numerous ecommerce solutions.

Since you’re using WordPress for your business, then you will be happy to know that there are a number of ecommerce solutions that will convert your site into an all-out digital store. By using plugins like WooCommerceWP eCommerce or Shopp you can easily begin to make money online.

Related: More Than 100,000 WordPress Websites Reportedly Infected by Russian Malware

17. You’re not committed to one hosting provider.

If you need to switch a provider or host, either because they can’t handle traffic or you’re just frustrated with them, you can do it without experiencing much downtown. This is because WordPress works with pretty much every server. If you need to make the switch, I recommend that you review the following article from WPBeginner. There are several free WordPress hosting options as well.

18. Keeps your site looking fresh.

Whether you need to update your theme because you’ve had it for too long or you’re looking to take advantage of something like the holiday season, there are thousands of free themes to choose from. By doing this you’re keeping the appearance of your WordPress site fresh for your customers.

19. Can be used as a membership service.

If you want to continue to grow a loyal fan base, and maybe even make some additional income, then you can convert WordPress into a full-fledged membership site. When you create an exclusive membership site you’re providing members exclusive content they will find useful. If you want to create a membership site, you should look over this article by Nina Cross on DIYthemes.

20. Schedule posts.

Running a business is an extremely time-consuming task. However, WordPress can free up some additional time by giving you the ability to schedule posts in advance. This means that whenever you complete a post, you can schedule it during whatever time best suits you and your customers. For example, if you have discovered that the most traffic comes to your site between 12pm to 1pm on weekdays, then you could schedule posts around that time.

21. Multi-user capability.

There’s a very good possibility that you’ll have to rely on multiple people to keep your site up and running. WordPress is aware of this and has made it easy for you to assign different roles for different individuals. Here is a summary of these roles from WordPress Codex:

  • Super Admin – somebody with access to the site network administration features and all other features. See the Create a Network article.
  • Administrator – somebody who has access to all the administration features within a single site.
  • Editor – somebody who can publish and manage posts including the posts of other users.
  • Author – somebody who can publish and manage their own posts.
  • Contributor – somebody who can write and manage their own posts but cannot publish them.
  • Subscriber – somebody who can only manage their profile.

22. Add testimonials.

Assure potential customers that your products or services are worth the investment by including testimonials on your site. You can add this effective technique by installing a plugin like Easy Testimonials or the Testimonials Widget.

23. Publish content with one-click.

Have you just written an article or blog post that you need to publish immediately? No problem. After creating your amazing content, you can publish it with just the click of one-button. Furthermore, there are even a number of mobile apps that allow you to publish your WordPress content no matter where you are.

24. Universal platform.

WordPress features a universal platform. The WordPress dashboard always looks the same – no matter what you’re using WordPress for. You don’t need to hire experts or spend an excessive amount of time trying to figure out how to use WordPress. In fact, anyone with some sort of general PHP and MySQL experience can use WordPress immediately.

25. WordPress keeps getting better.

Because WordPress hires top-notch developers, you can be certain that WordPress is only going to get better as time goes on. Also, because WordPress is open source, any developer can enhance the user experience so that it can become the best CMS available.

WordPress can be one of the best platforms for your business.  Ever since I switch my personal and business sites to WordPress a couple years ago I have found out how powerful it can be. You can do literally everything with WordPress. I highly recommend that you switch today!

7 WordPress Plugins That Will Quickly Help Your Site Get More Traffic

7 WordPress Plugins That Will Quickly Help Your Site Get More Traffic

When it comes to your website, you want to take advantage of any technology that helps maximize your efforts and get more traffic to your site. Other than creating epic content that you post consistently, what else can you do that will really leverage traffic flow?

There are some incredible WordPress plugins that can help you optimize, audit and promote your site to help you increase your traffic. Here are seven great ones:

1.  Sharebar

Sharebar is an easy-to-install WordPress plugin that syncs with the big social media outlets so that visitors can easily share your content. The Sharebar links your article or site page to the person’s social media and creates a connection between their accounts and your site. That means increased exposure through organic sharing, which is great not just for your traffic but also for your SEO ranking.

You can choose which social media outlets you want to make available that best suit your content and then Sharebar displays those outlets next to your posts. If you don’t have the Sharebar plugin already, don’t delay in installing it.

2. WP to Twitter

Twitter is a great outlet for content going viral. The WP to Twitter plugin is similar to the idea of Sharebar, however this plugin creates an automatic post of your content to your Twitter account. No more copying links and trying to paste them into an effective tweet, the post to Twitter plugin does it automatically for you every time you publish new content.

You create the customizable Tweet template ahead of time and then the plugin will repeat your template for each new post. This plugin also offers a sidebar widget for your site to display all your recent tweets, and will automatically shorten post URLs. Get your content auto-published on Twitter through this handy and easy to install plugin, then watch your traffic grow through tweet shares.

3. SumoMe Popups and Headers

The SumoMe site offers a plethora of both free and paid plugin options that can really help your site go far. The SumoMe suite of options is extensive. It offers features such as HeatMap, which shows you where the majority of traffic is focused on your site, offering you insights into where people are clicking and exploring the most within your website. Then there are tools such as the Opt-in bar, which pops up with a subscribe message based on criteria you program. SumoMe also offers share tools for social media, Scroll Box for on-site opt-ins and even a content analytics tool.

All of its robust offerings are very well developed, incredibly simple to use and while they work great on WordPress, the SumoMe plugin works on a variety of other platfroms, too. Check out the options at SumoMe and sign up for as much, or as little, as your site needs.

4. All in One SEO Pack

Increasing your SEO will help your site rank better in search engines and a higher ranking means your site show up in more search results, which further helps increase traffic. The easier you are to find, the more traffic will steadily continue come your way.

The All in One SEO Pack is a great WordPress plugin template that automatically adds the important fields and tags you will need on each page and with each content post to help you get the most out of your site. This plugin optimizes your titles for Google and other search engines and generates meta-tags automatically for each post. It also helps by sifting through your content and will avoid duplicate content posts, which can hurt your SEO ranking.

For a truly automated experience you won’t have to think about, the All in One SEO plugin is the way to go for SEO.

5. Scribe

Content marketing is a great tool in the quest for a higher SEO ranking. That’s where a standalone plugin such as Scribe can come in handy. This plugin helps with the research part of your content strategy. It has search functionality that you can use to write the best content that matches up with terms and trends happening that are right for your site.

By aligning your content with the right search terms across the Internet, the Scribe plugin helps you create not just valuable content but the most relevant content for search ranking. This plugin also features a site connector tool that helps you find bloggers and key influencers with similar topics, titles and sites to yours, so you can potentially share your content or see what’s working well for others to emulate.

It’s a helpful tool to get the most out of creating relevant content that’s also optimized to get you more traffic.

6. Facebook Comments

Posts that have lots of comments are great for your site’s community and also for SEO. Make it easy for people to comment on your posts and content by allowing them to comment via Facebook, with the Facebook Comments plugin. Not only can readers log in to comment on your site through their Facebook accounts, but once they’re logged in, they can easily share and post your content in a seamless experience.

7. Websitez Mobile Optimization

Did you know that, according to CNN, mobile browsing officially surpassed laptop and desktop browsing in 2014? Despite this fact many businesses still don’t have a mobile-optimized version of their site. A site not optimized for mobile will cause users to drop off due to the clunky and sometimes totally unmanageable navigation experience. Don’t get left behind.

With the Websitez Mobile Optimization plugin, you can easily and instantly format a mobile-friendly version of your site, all for just $50. That’s an investment any entrepreneur can afford to make to ensure their site is usable for mobile visitors.

7 Ways to Optimize Your WordPress Website

7 Ways to Optimize Your WordPress Website

WordPress is considered an excellent platform for budding entrepreneurs to create websites for their startup or small business. This content management service (CMS) is used by millions of business owners who live in every corner of the world. More than 400 million websites worldwide are powered by WordPress, including more than 100 million in the United States. WordPress sites around the world publish posts every 17 seconds. Most of the top one million websites in the world are powered by WordPress and related to business. These facts clearly show the significance of WordPress as a content management service for businesses of all sizes.

Simplicity, social media integration and the large number of theme options available are key reasons why startups and small businesses prefer WordPress. However, you need to keep several important facts in mind before you think about using WordPress for your business website.

1. The quality of themes.

Thousands of free and premium themes are available for those planning to create a WordPress-based website for their startup. However, you need to be careful in selecting a reliable theme from those available. The theme should be flexible and you need to have the ability to make modifications without much hassle.

2. Hosting.

This is another crucial factor when it comes to creating a website for your startup. You need to look for a managed WordPress hosting service that will help you keep your website up and running at all times. In addition, they should provide regular updates and backups.

3. Choose your plugins wisely.

Installing too many plugins on your WordPress website will slow its performance. Only add the plugins that you will actively use and delete the rest.

4. Configuring your website.

After you finalize WordPress installation, you need to configure it accordingly. For example, you should think about how the comments are moderated, permalinks are set up, and other best practices. This is easily accomplished in WordPress settings and should be done during your initial setup.

5. Mobile Interface.

Many website visitors will access your site through their mobile devices, so your WordPress-based website needs a responsive mobile interface that will provide a smooth experience for users. Users won’t tolerate much irritation from pinching and pulling.

Adam Farra, CEO of HostGator says, “It can be a bit of a chore to make certain that your site is mobile-friendly. But it’s worth the effort. Doing so will help to assure that your site ranks as highly as possible in search engine results.”

6. Security.

WordPress comes with decent security features but consider implementing more advanced security measures using plugins and other best practices to deter potential threats. Ilia Kolochenko, CEO of High-Tech Bridge says, “I would say that a popular CMS, such as WordPress or Joomla may be considered secure in default installation if they are properly configured, don’t have third-party code and are up to date.”

7. Search engine optimization.

Consider search engine optimization (SEO) to enhance the visibility of your website on Google and other search engines. Using SEO best practices along with WordPress plugins like WordPress SEO by Yoast you’ll be headed in the right direction. In addition to search engine optimization, it’s important to use the new SEO (Social Engine Optimization) as well. Establish an active presence on the social media networks where your customers spend the most time and you’ll quickly build a brand people trust.

Source: Entrepreneur.com